2024 Makeup Trends for Women Over 50 — Part 2

by | Feb 10, 2024 | Beauty | 0 comments

Hello Lovelies,

Welcome back to 2024 Makeup Trends for Women Over 50 — Part 2. I hope you’ve been trying out the makeup in Part One of 2024 Makeup Trends for Women Over 50 — Part 1. If not, please go back and read it for recommendations.

Lash-Lengthening Mascara

There are a few things to consider to achieve the best results when it comes to mascara. One critical decision is choosing between black and brown mascara. For those with dark brown or black hair, black mascara provides a natural look, while those with lighter hair may find that dark brown or espresso mascara creates a more dramatic effect.

Additionally, selecting the right mascara product is crucial. For example, the L’Oreal Paris Makeup Voluminous Original Volume Building Mascara is famous for adding volume and length to the lashes. On the other hand, the Thrive Liquid Lash™ Extensions Mascara offers a unique formulation that mimics the look of lash extensions.

Remember, a good mascara can help enhance your overall makeup look, so it’s essential to choose one that aligns with your desired outcome.

Recommendations: L’Oreal Paris Makeup Voluminous Original Volume Building Mascara
Thrive Liquid Lash™ Extensions Mascara

Stunning Complexion Concealers

As women age, finding the right cosmetic concealer becomes increasingly important. For women over 50, an excellent cosmetic concealer can help to cover age spots, dark circles, and other signs of aging, providing a more youthful and radiant appearance. Look for a concealer that offers full coverage without settling into fine lines and wrinkles. Choosing a concealer with hydrating properties is also advisable to nourish mature skin. A good concealer can work wonders in achieving a polished and rejuvenated look for women over 50.

Recommendations: Laura Geller New York The Ideal Fix Concealer
No7 Lift & Luminate Triple Action Serum Concealer 

High-precision Liners

Eyeliners come in three products: liquid in a bottle, watercolor that requires water, and a brush or pencil. These products define the eye and can give a wide-eyed look. The lid can fold as we age, making the eye look smaller.

As women age, their makeup needs change, and choosing the right eyeliner is essential for a polished and youthful look. For women over 50, opting for softer eyeliners in brown or charcoal shades instead of harsh black liners is best. If your hair is dark brown or black, black eyeliner will look natural. If your hair is lighter, the effect will be dramatic. You may choose dark brown or espresso for medium brown or lighter hair. The softer tones help define the eyes without appearing too harsh. Additionally, selecting a creamy, smudge-proof formula can prevent the eyeliner from settling into fine lines around the eyes. A good eyeliner for mature women should be easy to apply and blend, allowing for a subtle enhancement of the eyes without emphasizing wrinkles.

Light Touch Application

Draw a thin line from the inner corner to the outer corner of each eye, sweeping the brush up softly to create a small wing. This effect will appear to lift the eyes, which tend to droop slightly as we age. Keep the fine line close to the lashes.

On mature women, they should apply a thin line with wings rising at the outer corner of the eye. The lid can fold as we age, making the eye look smaller.

When preparing to apply, add a small dot 1/4″ outside the corner of the eye and a tick above the corner. This gives you a point to sweep the line with a soft touch. If using a pencil, be sure to have a fine point. I prefer a pencil because it will smudge easier and soften the line. A second advantage is that you can “smudge out” an unsteady hand.

Keep the lines fine; a broad eyeliner will appear heavy and make your eyes look smaller. Regardless of the liner you choose, don’t pull the delicate skin around the eye.

Recommendation: Laura Geller Long Wear Pencil

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You might want to read 2024 Makeup Trends for Women Over 50 — Part 1

Photo by Laura Chouette on Unsplash

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